BEGIN:VCALENDAR VERSION:2.0 PRODID:-//SBDC Hosted by Long Beach City - ECPv5.0.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:SBDC Hosted by Long Beach City X-ORIGINAL-URL:https://longbeachsbdc.org X-WR-CALDESC:Events for SBDC Hosted by Long Beach City BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220110T100000 DTEND;TZID=America/Los_Angeles:20220110T113000 DTSTAMP:20211218T053154 CREATED:20211210T190943Z LAST-MODIFIED:20211210T190943Z UID:3581-1641808800-1641814200@longbeachsbdc.org SUMMARY:How To Set Up And Register Your Business DESCRIPTION:This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this\, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. \nOur discussion will cover legal formation for startups\, including:\n• LLC’s\, S-Corporations\, C-Corporations\n• DBA’s\n• Business permits\n• Resale Certificates\n• Federal Employer Identification Numbers (FEIN)\n• Other regulatory filing \nWe will also discuss:\n• The vision you have for your business\, especially regarding its size and the proposed number of employees\n• Legal restrictions and the level of control you wish to have over your business\n• The level of “structure” that works best for you\n• The business’s vulnerability to lawsuits\n• The tax implications of the different ownership structures\n• Whether or not you need to re-invest earnings into the business \n\nREGISTER NOW \n URL:https://longbeachsbdc.org/workshop/how-to-set-up-and-register-your-business-6/ LOCATION:Webinar\, CA CATEGORIES:Launching a New Business ATTACH;FMTTYPE=image/jpeg:https://longbeachsbdc.org/wp-content/uploads/sites/3/2020/09/priscilla-du-preez-5GwaCXXFpgw-unsplash-scaled-e1601413262981.jpg ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220112T110000 DTEND;TZID=America/Los_Angeles:20220112T130000 DTSTAMP:20211218T053154 CREATED:20211210T190642Z LAST-MODIFIED:20211210T190642Z UID:3583-1641985200-1641992400@longbeachsbdc.org SUMMARY:Turning Your Dream Into A Business DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n• Figure out what you don’t know\n• Define your basic business model\n• Outline the basic steps of setting up your entity and bank account\n• Figure out the appropriate licenses\, permits and insurances\n• Understand available funding strategies\n• Begin to form your basic business plan \n\nREGISTER NOW \n URL:https://longbeachsbdc.org/workshop/turning-your-dream-into-a-business-5/ LOCATION:Webinar\, CA CATEGORIES:Business Planning ATTACH;FMTTYPE=image/jpeg:https://longbeachsbdc.org/wp-content/uploads/sites/3/2020/11/25900664122_f08d12f63f_o-scaled-e1605811290936.jpg ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220113T100000 DTEND;TZID=America/Los_Angeles:20220113T110000 DTSTAMP:20211218T053154 CREATED:20211210T190310Z LAST-MODIFIED:20211210T190501Z UID:3584-1642068000-1642071600@longbeachsbdc.org SUMMARY:Business Finance Literacy 101 Session 1 of 2 DESCRIPTION:Two Sessions: 1/13/22 and 1/20/22 \nClass 1: Thursday\, January 13\, 2022\n10am to 11am\n \nMany small companies struggle with the area of accounting. They ask questions such as; Should we use QuickBooks Online\, QuickBooks Desktop or some other program? Should we hire someone or do it ourselves? What records do we need to keep for tax reporting? What is the difference between a bookkeeper\, accountant and CPA? How do we know we are hiring the right person?\n \nUnfortunately\, too many small business owners blindly hire others to do the important function of accounting without fully understanding it themselves. This leads to costly mistakes and even tax filing issues.\n \nThis session will cover the basics of accounting\, what you need to record and why. You will learn what information is required for tax filing and what information is important to monitor business performance. We will also cover the choices in software and support\, helping you to make informed decisions. You will learn how to interview people who provide financial services to make sure you are hiring the right person for the job. In addition to this\, we will discuss how to properly gather the right data to do a thorough analysis of your company’s performance and/or for forecasting. This part of the session prepares you for Session 2: learning financial calculations that answer business key questions.\n \n \nIn this first session you will learn:\n• Accounting processes\, including software choices\n• The types of professional services available\n• The difference in external reporting for taxes and internal financial management\n• How to gather and arrange your data to calculate performance measurements \n\nREGISTER NOW \n URL:https://longbeachsbdc.org/workshop/business-finance-literacy-101-session-1-of-2/ LOCATION:Webinar\, CA CATEGORIES:Accounting ATTACH;FMTTYPE=image/jpeg:https://longbeachsbdc.org/wp-content/uploads/sites/3/2020/09/pexels-ketut-subiyanto-4350177-scaled-e1599006766857.jpg ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220118T170000 DTEND;TZID=America/Los_Angeles:20220118T183000 DTSTAMP:20211218T053154 CREATED:20211210T185042Z LAST-MODIFIED:20211210T185042Z UID:3589-1642525200-1642530600@longbeachsbdc.org SUMMARY:How To Sell When You’re Not A Salesperson DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often this is something they have never done before\, and they lack the training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know.\n \nTopics covered include:\n• The psychological barriers that could be holding you back and the tools required to overcome them.\n• Understanding the components of an effective sales pitch.\n• Learning the tools necessary to build an effective pitch for your business/product.\n• The sales process\, including how to develop a plan to address each client’s needs and set realistic goals for yourself \n\nREGISTER NOW \n URL:https://longbeachsbdc.org/workshop/how-to-sell-when-youre-not-a-salesperson-13/ LOCATION:Webinar\, CA CATEGORIES:Marketing Planning ATTACH;FMTTYPE=image/jpeg:https://longbeachsbdc.org/wp-content/uploads/sites/3/2021/10/good-faces-6_B5YIm3ojU-unsplash-scaled-e1639162215351.jpg ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220119T110000 DTEND;TZID=America/Los_Angeles:20220119T130000 DTSTAMP:20211218T053154 CREATED:20211210T184642Z LAST-MODIFIED:20211210T184642Z UID:3590-1642590000-1642597200@longbeachsbdc.org SUMMARY:Developing An Actionable Business Plan DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:\n• Defining your business model\n• Identifying your place in the market\n• Identifying your customers and revenue channels\n• Identifying expansion opportunities\n• Costing and pricing\n• Revenue and expense projections\n• Funding strategies \n\nREGISTER NOW \n URL:https://longbeachsbdc.org/workshop/developing-an-actionable-business-plan-5/ LOCATION:Webinar\, CA CATEGORIES:Business Planning ATTACH;FMTTYPE=image/jpeg:https://longbeachsbdc.org/wp-content/uploads/sites/3/2021/12/fa-barboza-Lf3S2zRXKXk-unsplash-scaled-e1639161963263.jpg ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220119T150000 DTEND;TZID=America/Los_Angeles:20220119T163000 DTSTAMP:20211218T053154 CREATED:20211210T183724Z LAST-MODIFIED:20211210T183835Z UID:3591-1642604400-1642609800@longbeachsbdc.org SUMMARY:YouTube For Business DESCRIPTION:Google is the largest search engine on the internet\, but did you know that YouTube is the second largest and happens to be owned by Google? Because of the power of “search”\, you owe it to yourself and your business to understand how to use YouTube so your potential customers can find you online. \nIn this webinar\, we will discuss:\n• Understanding YouTube as a social media marketing platform\n• The type of content can you put on YouTube\n• How to optimize and monetize YouTube videos\n• Simple steps you can take to increase the number of subscribers\n• How to integrate with social media to increase revenue\n• How to use YouTube as part of your marketing strategy \n\nREGISTER NOW \n URL:https://longbeachsbdc.org/workshop/youtube-for-business-3/ LOCATION:Webinar\, CA CATEGORIES:Marketing Planning ATTACH;FMTTYPE=image/jpeg:https://longbeachsbdc.org/wp-content/uploads/sites/3/2020/09/tolu-bamwo-nappy--e1599004126461.jpg ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220120T100000 DTEND;TZID=America/Los_Angeles:20220120T110000 DTSTAMP:20211218T053154 CREATED:20211210T185708Z LAST-MODIFIED:20211210T185708Z UID:3585-1642672800-1642676400@longbeachsbdc.org SUMMARY:Business Finance Literacy 101 (Class 2 of 2) DESCRIPTION:Business owners struggle with business decisions that affect the financial health of their company. Are we selling at the right price? Are we making money? Can we afford to hire someone? \nMany times\, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. \nPerformance Measurements are simple mathematical calculations that can be used to monitor sales\, overhead and profitability. They can be applied to any business\, independent of size and scope. This session will teach you how to calculate performance measurements for your company.\n \n \nIn this session you will learn:\n• How to use financial calculations to manage your company\n• How the company’s financials can be used to make key business decisions\n• How performance measurements can be used to forecast sales\, cost and make hiring decisions\n• How to address issues such as drop in sales\, increase in expenses or other company disasters \n\nREGISTER NOW \n URL:https://longbeachsbdc.org/workshop/business-finance-literacy-101-class-2-of-2/ LOCATION:Webinar\, CA CATEGORIES:Accounting ATTACH;FMTTYPE=image/jpeg:https://longbeachsbdc.org/wp-content/uploads/sites/3/2021/03/oldcalculator-scaled-e1614645098948.jpg ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220121T110000 DTEND;TZID=America/Los_Angeles:20220121T120000 DTSTAMP:20211218T053154 CREATED:20211210T185456Z LAST-MODIFIED:20211210T185456Z UID:3586-1642762800-1642766400@longbeachsbdc.org SUMMARY:Live Q&A: All About Marketing Your Business DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \n\nREGISTER NOW \n URL:https://longbeachsbdc.org/workshop/live-qa-all-about-marketing-your-business-5/ LOCATION:Webinar\, CA CATEGORIES:Marketing ATTACH;FMTTYPE=image/jpeg:https://longbeachsbdc.org/wp-content/uploads/sites/3/2021/05/woman-attending-virtual-networking-event-scaled-e1624333905663.jpeg ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220126T150000 DTEND;TZID=America/Los_Angeles:20220126T160000 DTSTAMP:20211218T053154 CREATED:20211210T185243Z LAST-MODIFIED:20211210T185243Z UID:3588-1643209200-1643212800@longbeachsbdc.org SUMMARY:Live Q&A: All About Social Media For Your Business DESCRIPTION:Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A\, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras\, and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to clarify social media marketing goals\, how to structure your messaging\, which social media platforms to be on\, how to schedule posts on various platforms\, where to find great content and more. \n\nREGISTER NOW \n URL:https://longbeachsbdc.org/workshop/live-qa-all-about-social-media-for-your-business-11/ LOCATION:Webinar\, CA CATEGORIES:Marketing ATTACH;FMTTYPE=image/jpeg:https://longbeachsbdc.org/wp-content/uploads/sites/3/2021/01/solen-feyissa-KWZa42a1kds-unsplash-scaled-e1611969962274.jpg ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu END:VEVENT END:VCALENDAR