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New Music School Launches Thanks to SBDC

CLIENT IMPACT

  • Launched business in six months
  • Hired six employees

SBDC帮助这位音乐家和教育家在短短6个月内实现了他的梦想.

A classically trained musician from an early age, 比尔·麦克雷花了很多年在键盘上表演和作曲, guitar and bass. 大学毕业后,他成为一名音乐企业高管,然后成为一名课堂教师. In 2014, 麦克雷决定开办一所音乐学校,与所有年龄段的学生分享他对音乐的热爱. Now open, 舞台音乐学院提供音乐入门课程, hands-on education in various instruments and genres, and experience in both recording and live performance.

Challenges

麦克雷看了其他的音乐课程,并想创造一些不同的东西——他自己独特的系统和学校. Although he grew up in a family business, 作为一个独资经营者,他召集了一群音乐家来演奏, 与员工一起创业将是一种全新的体验. Throughout his career, 麦克雷总是发现向别人寻求欢迎访问十大电子网址和帮助是有回报的, 所以他去了由长滩城市学院主办的小企业发展中心寻求帮助.

Best Advice

SBDC Program Coordinator, Janice Grass负责McRae与SBDC主管Mike Daniel和商业顾问Se ' Reed的咨询, Brad Pollak, Joseph Jackson, Laura Lara and Vi Pham. SBDC的团队帮助McRae评估他的想法的可行性, complete a business plan and marketing plan, research suitable locations for his startup, obtain necessary licenses and permits, negotiate the legal and HR challenges of hiring employees, and learn to use QuickBooks accounting software.

“The SBDC helped me find someone to work on a logo, people I could reach out to for insurance, an architect, a contractor—so many names! 在一个充满未知的项目中,消除疑虑是一个巨大的好处. SBDC给了我资源、知识和信心,让我毫无疑问地向前迈进.”

Bill McRae, Founder
On Stage Music Academy

Just Do It

When he first met with Daniel, McRae said “I had been in the process of building a big, honkin’ business plan for months.丹尼尔向他展示了如何专注于商业计划的财务规划方面,这样他就可以立即评估他的想法的可行性. “确保我的商业模式在经济上可行,给了我可以继续前进的保证,” McRae says. “That was freeing, 因为我可以开始采取行动,而不是等到一切都很完美.”

Put the Pieces in Place

With his business plan in place, McRae moved quickly. 他说:“SBDC在交流想法方面非常有帮助。. 范律师回答了他的所有问题,从租约、合同到企业结构.

与此同时,丹尼尔帮麦克雷联系上了其他服务提供商. “He helped me find [someone] to work on a logo, people I could reach out to for insurance, an architect, a contractor—he gave me so many names,” McRae recalls. After finding an ideal location in Long Beach, 麦克雷再次向丹尼尔学习如何获得营业执照和许可,以及如何审批建筑计划.

“Mike has been a sounding board for me,” McRae says, 他给我的每一点信息都帮助我满怀信心地走向未知.”

Learn the Systems

Although McRae had done bookkeeping as a sole proprietor, 在QuickBooks专家Lara的帮助下,他的舒适程度有了很大的不同. “I had some training, 但(向)那些每天做簿记的人学习会有很大的不同,” he explains.

As McRae began to move his business along, 他不确定他的新公司是雇用承包商还是雇工, so he turned to Jackson for guidance. “杰克逊和我们一起制定了人力资源信息,我们在与员工和潜在员工沟通时使用这些信息,以(保持)不违反加州法律,” McRae says. 丹尼尔和波拉克正在帮他写员工手册, define job descriptions, 明确对员工的期望,建立一种职场文化.

Make a Marketing Plan

Pollak, a former music executive, provided marketing advice. “除了是业内的资深人士,能将他的知识应用到我的问题上, he’s very entertaining,” says McRae. “We get a lot done in a lighthearted way.麦克雷和波拉克一起找到了最好的营销渠道, refine his message, 并制定一个循序渐进的营销计划,包括从电梯游说到直接营销到活动的所有内容.

与此同时,商业顾问Se Reed帮助McRae优先考虑如何发展自己的在线形象. “我们的重点是开发网站,这样当人们访问网站时,我们做的任何其他事情都能得到回报,” he says. 麦克雷还热心地参加了里德教授的所有市场营销课程.

Client Impact

“与比尔合作很愉快,他在6个月内就完成了(创业)过程,” said the SBDC Long Beach Director, Mike Daniel. 结合他的音乐经验和他的商业顾问的专业知识, it seems McRae already has a hit on his hands. 开业仅几个月,该校就已经拥有了强大的学生基础. McRae开始使用Groupon和Amazon Local进行营销, which attracted customers from near and far. 他表示:“他们中有很多人继续求学。. 开幕式的成功吸引了当地报纸的注意, and as word-of-mouth builds in the neighborhood, 麦克雷开始瞄准更特定的本地客户.

在接下来的四个月里,麦克雷的目标是达到产能的50%. Over the next two years, 他计划将学校的基础从初级扩展到中级/高级, 发展一个不同流派的音乐社区, skill levels and ages.

为了实现这些目标,McRae继续与他的SBDC业务顾问定期合作. “Getting advice from people who aren’t academics, but who walk the walk, is the biggest benefit [of the SBDC],” he says. “They are so giving.”

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